Using shoppable posts
Instagram shoppable posts let brands tag products directly in feed posts. These tags overlay price and product info on an image or video.
A tap opens details, lets shoppers save or buy without leaving the app. Brands drive sales with Instagram shopping posts across feed and stories. They reach new customers in a single scroll.
Benefits for shoppers
Shoppable posts cut steps to purchase. Shoppers tap a tag instead of switching tabs.
They find products in context, not just a list. They also get curated picks via influencer marketing on instagram. This feels like a personal suggestion from trusted voices.
Explore TikTok live shopping
TikTok live shopping blends real-time demos with instant buy options. Viewers ask questions in comments and get instant replies.
It feels like a live event and peaks interest through scarcity. Unlike Instagram shoppable posts, streams run on schedule.
Integrate into shopping routines
Shoppers can streamline their routine with a few simple steps. They save time and catch deals early.
- Follow favorite brands and creators.
- Save products to your collection.
- Turn on post notifications for deals.
- Explore instagram shopping features for curated recommendations.
- Use search filters to refine product tags.
Predict social commerce trends
Social commerce will evolve with new tech. AR try-on and shoppable reels are on the horizon.
- Augmented reality try-on in stories and reels
- Shoppable video ads with direct purchase
- AI-driven product recommendations
- Cross-channel checkout between social apps
Essential shopping insights
- Instagram shoppable posts tag products for instant buy
- They offer context, curation and fewer clicks
- TikTok live shopping adds live demos and urgency
- Shoppers save items, follow brands and use alerts
- AR and AI will make shopping more immersive
