Instagram shopping features simplify how users discover and buy products online. They streamline discovery, engagement, and checkout in a single app. It focuses on core tools like shops, shoppable posts, and live events.
Explore Instagram shop
The shop tab sits at the bottom of the main feed. It offers a curated storefront for each brand.
- View featured and recommended products
- Filter items by category or price
- Save products to collections for later
Create shoppable posts
Brands tag products directly in their feed images, a format known as instagram shopping posts. Users tap a tag to see product details and price. These tags power instagram shoppable posts.
- Feature multiple product tags per image
- Display product names and prices
- Integrate with influencer marketing on instagram collaborations
Add shopping stickers
Stories let brands drop shopping stickers on images and video. Shoppers tap stickers to view a product card.
Shopping sticker types
- Product sticker showing name and price
- Countdown sticker for limited releases
- Collection sticker linking to multiple items
Host live shopping
Live events let brands showcase products in real time. Viewers tap items pinned to the stream to shop instantly.
- Tag products live on screen
- Answer questions with clickable links
- Save the event for later shopping
Simplify checkout flow
Instagram checkout lets users pay without leaving the app. It stores card details securely for easy repeat purchases.
- Review order summary before payment
- Apply promo codes and gift cards
- Track orders in the app
Compare TikTok live
TikTok live shopping blends entertainment and commerce in short video format. For a different take see tiktok live shopping. Instagram gives brands more control over product presentation.
- TikTok links products via influencers and hosts
- Instagram anchors items to brand channels
- Both support real-time purchasing in the app
